Austin Grall

Jan 2025 – Present

Director of Sales Operations

• Partner with executive leadership to strengthen Salesforce effectiveness, standardize sales processes, and align CRM priorities with business objectives.
• Design seller and sales leader training, communications, and process improvements that reinforce adoption and execution discipline.
• Drove Salesforce training and engagement supporting 90% weekly adoption.
• Developed territory management and customer coverage models that improve customer visibility, seller alignment, and strategic decision-making.
• Lead cross-functional work across Sales, Marketing, Operations, Finance, and technology teams to improve data integrity and go-to-market execution.
• Design and administer sales compensation programs in Salesforce Spiff for more than 600 sales representatives.

Jun 2023 – Jan 2025

CRM Program Manager

• Led the CRM program for a $4B+ company, including Salesforce Sales Cloud and Marketing Cloud strategy, roadmap, support, and adoption.
• Directed three administrators and one developer supporting enhancements, issue resolution, training, and daily platform operations.
• Managed 1,130 active Salesforce users and established standardized governance, prioritization, and support processes.
• Implemented Salesforce Maps and Territory Management to improve routing, scheduling, customer coverage, and territory execution.
• Integrated Power BI visualizations into Salesforce to expand customer 360 insights and field decision-making.
• Built sales manager coaching and enablement programs using reports, dashboards, list views, opportunity management, and activity management.

Jun 2022 – Jun 2023

Salesforce Training Manager

• Supported the enterprise Salesforce rollout, expanding the user base from 300 to 1,000.
• Designed and delivered role-based training for sales associates and leaders across the United States.
• Built and led a Salesforce Champion network to reinforce local adoption, feedback, and change management.
• Partnered with administrators, subject matter experts, and stakeholders on testing, requirements, communications, and implementation.

Nov 2020 – Jun 2022

Key Account Manager

• Managed and grew a $5.0M book of business across Metro Detroit, West Michigan, and Northern Indiana.
• Earned regional recognition for top sales production and top sales growth in 2021.
• Used technical expertise and consultative selling to move customer conversations beyond price and toward business value.
• Served on the Salesforce change management team and led weekly regional meetings to support adoption and implementation.

Jan 2018 – Nov 2020

Business Development Manager

• Built a $2.8M book of business focused on landscape maintenance customers in Metro Detroit.
• Developed new customer relationships and provided consultative support in turf health, fertilization products, and chemicals.

Jun 2016 – 2017

Customer Sales & Support Representative